Local search engine optimization (SEO) is somewhat different from conventional search engine marketing (SEM). Unlike SEM, the goal of local SEO is not to make a site or page top on the first page of major search engines such as Google or Yahoo, but to get the site to show up at the top of the natural results, which are the unsponsored, or organic, results on the pages that receive the most hits from potential customers. Organic search engine results are those pages that receive the most clicks from users searching for a given topic. While the goal of SEM is to place your website in front of as many potential customers as possible and in front of the most popular search engines, the goal of local SEO is to make your site or page visible to potential customers who can’t be reached through sponsored search advertising. In other words, local search optimization is a way to get your site or page into a customer’s hands rather than having to pay for sponsored search traffic.You may want to check out local seo san antonio for more.
In order to understand why local SEO helps dry cleaning businesses succeed in ranking higher in the organic search results versus paid advertisements, one must understand how local search engine marketing works. When a potential customer types in the phrase “dry cleaner in Los Angeles” into a search engine, the computer program scans the web to gather data related to the search term. Based on the collected data, the computer program decides what page of the internet most accurately represents the dry cleaning business and measures its popularity based on various criteria.
Depending on how well the dry cleaning business optimized its website using various methods, such as pay per click ads, coupons, directories, blogs, online forums, and social media, it may be able to achieve first page rankings for several key phrases or even for just a single key phrase. However, if the business does not optimize for at least one of the most important ranking factors, such as the local search intent, it will not achieve the success it is looking for. Local SEO services ensure that all ranking factors are included. This way, a business will be able to optimize its website and still achieve the success it wants from the internet.
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JCE SEO Web Design & Internet Marketing
6101 Broadway, San Antonio, TX 78209
Phone No. : 210-570-8874